A lot of people asking why their banner traffic doesn’t convert, and honestly it’s usually about targeting and traffic quality, not the banner itself. I tested a few networks over the past year, mostly for adult-friendly niches, and the difference is night and day. One platform that stood out during split tests was
fatads because the traffic actually matched the GEOs I selected. CTR was consistent, and more importantly, the bounce rate didn’t look artificial. If you’re burning budget fast, try tightening placements instead of just scaling blindly.