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| Finding the right balance between SEO and paid ads http://www.arwen-undomiel.com/forum/viewtopic.php?f=1&t=344340 |
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| Author: | theblisterexists [ September 2nd, 2025, 1:39 pm ] |
| Post subject: | Finding the right balance between SEO and paid ads |
I see marketers debating endlessly about whether to prioritize SEO or invest more heavily into paid ads. For a mid-sized company, should one approach be favored over the other, or is there a way to combine both effectively to maximize long-term growth and short-term visibility? |
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| Author: | Yopi [ September 2nd, 2025, 6:46 pm ] |
| Post subject: | Re: Finding the right balance between SEO and paid ads |
Both approaches have advantages: SEO builds long-term value, while paid ads offer instant exposure. Blending them strategically often produces the best results for businesses. |
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| Author: | daejon8585 [ September 2nd, 2025, 8:20 pm ] |
| Post subject: | Re: Finding the right balance between SEO and paid ads |
When deciding between SEO and paid advertising, context is everything. If a company needs immediate leads, paid ads can generate quick traffic, while SEO provides compounding benefits over time. The real power lies in integration rather than choosing one over the other. A good example of how these approaches complement each other is described here: https://www.linkedin.com/feed/update/ur ... 0140361730. Using PPC campaigns to test which keywords convert well can guide long-term SEO strategies. At the same time, SEO-driven content provides credibility and organic growth, reducing reliance on ad spend in the future. By aligning both, a business maintains visibility while building authority. For mid-sized companies with some budget flexibility, this dual approach minimizes risk and ensures consistent results over time. The key is ongoing optimization: analyzing which keywords bring value, adjusting campaigns, and reinforcing your site’s organic authority in parallel. |
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