Hey, not so long ago I was looking for marketing automation software, then I faced the same problem of choosing platforms. I can suggest you start by reading this article
ecommerce marketing automation software which will help you understand the issue. It will help you choose the right software based on the needs of your business, whether it's working with your customer base or automating e-mail campaigns. Personally, after implementing the recommendations from the article, I started using a program that automates my e-mail newsletters, and it has significantly increased conversion rates and reduced time costs.