If you want to attract more customers through search engines, your business needs an effective SEO strategy. It should include both technical optimization of the site and quality content, link building and competitor analysis.
Before launching SEO, it is important to understand what queries customers are looking for and who your main competitors are. It is worth collecting a semantic core, analyzing competitors and assessing all the difficulties that may arise during promotion.
Next, it is worth conducting high-quality technical SEO optimization of the site. For this, you can use such programs as Google PageSpeed ​​Insights, Google Search Console, Screaming Frog
You should pay maximum attention to content marketing and link building
In matters of SEO promotion and optimization of the site, you should trust specialists with good work experience, such as the company PhoenixProject