This is officially link Omega's Olympics. If you want to sponsor the Olympics but can't keep up with link all the timing necessary, well, tough luck. But that's not a problem for Omega. None of the world records or photo finishes would be possible without the athletes, but they also wouldn't be official without Omega's timekeeping link capabilities. And speaking of photo finishes, how about that 100m men's final? It was 9.784 seconds of pure nail-biting excitement.