I’ve been helping my cousin manage his small dental clinic, and we’ve hit a wall with patient outreach. Word of mouth worked before, but now everything’s online. We tried boosting a few posts but got almost no engagement. Can you recommend some good digital advertising strategies for healthcare marketing that actually bring in new patients?

We hit the same wall at my uncle’s dental practice—word of mouth was solid, but online, we were invisible. The game-changer? Shifting to posts that answered common dental questions and creating small, geo-targeted campaigns. Even tiny tweaks made a difference. A blog I found, digital advertising for healthcare marketing , broke down practical ad strategies for healthcare without sounding salesy. Applying some of those tips, we started seeing real appointment bookings.