The bezel was inspired by coins crafted in ancient Rome with Bulgari repeated on the top and bottom portions. From the round, coin-inspired case to the specific straight lugs,
link to the minimal affectation on the dial, the Bulgari Bulgari was a true manifestation of design in a mold more akin to the fashion
link world than that of horology. That original BB came in a yellow gold case
link and was affixed to a brown leather strap (a point that will be important in just a moment).