European cinemas join threat to boycott Alice in Wonderland

Disney's plans for an earlier-than-usual DVD release prompt film exhibitors to consider pulling all Disney films


Opposition to Disney's plans for an earlier-than-usual DVD release of Alice in Wonderland - after it has appeared in cinemas - has spread to mainland Europe, according to Variety.

As reported on this site last week, UK distributors are considering a boycott of Tim Burton's new 3D CGI fantasy over Disney's proposal to release the DVD within 90 days of its cinema release. Usually, there is at least a four-month window between a film's arrival in cinemas and its debut on home video.

Now Holland's four largest exhibitors are reportedly threatening not to show Alice In Wonderland unless Disney backs down. Together Minerva, Pathé, Wolff and Jogchems represent between 80% and 85% of all cinemas in the Netherlands.

Youry Bredewold, who represents both Pathé and Holland's National Board of Cinema Owners, said the distributor's decision was not one which had been taken lightly.

"We will lose money due to our decision," he told AFP. "We expected [Alice] to become one of the most popular movies of 2010. But we decided we need to send a message to the whole industry: If you don't accept our terms, we will never show your movies again."

Meanwhile, Variety says that UK distributors have been mollified by a visit from Disney top brass last week, though an LA Times report today suggests that Vue and Odeon, two of the UK's three major cinema chains, remain undecided over whether to show the film. Disney has reached a deal with a third major chain, Cineworld, according to the newspaper. Industry insiders are said to be split over whether European anger will spread to the US or blow over before Alice in Wonderland's release on 5 March. No American chain has yet threatened to boycott the film, although some have said they will pull it from screens once it hits the home video market. Some Italian firms are also said to be considering their options.

The UK release is particularly vital for Disney because the movie has such strong British roots, and would have been expected to make £40m here. Burton, who lives in London, shot Alice In Wonderland largely in Devon and Cornwall. Apart from Johnny Depp as the Mad Hatter and Australian newcomer Mia Wasikowska as Alice, the film features a largely British supporting cast, including Helena Bonham Carter, Matt Lucas, Stephen Fry, Michael Sheen, Alan Rickman, Christopher Lee and Barbara Windsor.

Disney nevertheless feels that narrowing the release window is vital in the battle against home video piracy. It argues that most people see movies within two months of their theatrical release, but there is then another two-month gap before they can buy the film on DVD, which is exploited by pirates. However, distributors are concerned that they will lose business if the release window is allowed to narrow further, and are also said to be angry because they have recently spent millions of pounds upgrading thousands of screens to show 3D movies.

Bob Chapek, president of distribution for Walt Disney Studios, said on Friday that the company remained "committed to theatrical windows, with the need for exceptions to accommodate a shortened period on a case-by-case basis, such as with Disney's Alice in Wonderland.

"We feel that it's important for us to maintain a healthy business on the exhibition side and a healthy business on the home video side," he added. "We think this is in the best interest of theatre owners, because a healthy movie business is good for them and allows us to invest in high quality, innovative content."

And not to the promised catarpillar-story:
The movie has got this rating from American MPAA:
"Rated PG for fantasy action/violence involving scary images and situations, and for a smoking caterpillar."

First of all, allow me with all due respect to express my amusement over the wording.... bear with me, I'm European! Secondly comes my astonishment... is it really necessary to warn against a fantasy/animated character taking an occasional puff of his pibe??? Really???

Taur:: I know... "and for a smoking catarpillar." is still one of the funniest things I've read in days! I read your article and frankly, I find these moral campaigns very silly, or misguided might be the better adjective. It's like they twist and turn themselves around issues they can't avoid or control in the real world. It's already a lost cause, IMHO. But I respect this is not the place to discuss it.