Hi. This is a great question. Social media plays a critical role in shaping the perception of a brand through its logo. Not only do they increase the reach and visibility of the logo, but they also help reinforce brand identity. If you're interested in digging deeper into this topic, I can recommend an article on StationZilla about
social media in branding. It discusses different strategies for using social platforms to increase logo recognition and create strong brand affinity. It should be useful for your logo work. If you have more questions or want to discuss specific aspects, let me know!