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Proper link building involves quality over quantity. Choose websites that are relevant to your niche, have strong domain authority, and avoid spammy tactics.

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Even if users don’t click your link the first time they see it, repeated appearances in search results increase familiarity with your brand. Over time, this builds recognition and can influence future buying decisions. Optimizing for a mix of branded and non-branded keywords can expand your reach and reinforce your brand identity.

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