We're witnessing a new trend emerge this year of watch companies auctioning off specific, highly-limited watches in order to capture the additional press that comes from a high-performing sale. We first
link saw this tactic used by Audemars Piguet when a unique version of the Royal Oak Concept 'Black Panther' Flying Tourbillon sold for $5.2 million in April 2021 – setting
link the record for an Audemars Piguet watch at auction, and benefiting a
link pair of children's charities in the process.